Skip to content

Voice of the customer

In marketing and quality management, the voice of the customer (VOC) summarizes customers' expectations, preferences and aversions.

고객이 민원으로 문제제기를 할 때 사용되는 용어이다.

See also

  • Marketing
  • User research
  • Sentiment analysis
  • ITIL
  • Conjoint analysis

Favorite site